Hey,
I'm Colton.
I'm a 22-year-old content creator based in Vancouver, and I'm obsessed with the mechanics of attention. My passion lies in the intersection of content marketing and brand strategy, specifically decoding exactly what makes an ad convert and why certain stories go viral.
My approach is rooted in constant experimentation. Every brand faces a unique set of challenges and speaks to a specific set of customers, and I'm here to bridge that gap. I don't believe in 'guru' tactics; I believe in testing, refining, and documenting the process. My focus is on the hook: grabbing the viewer's attention and creating content that is so relatable they can't help but see themselves in it. By prioritizing trust and relatability, I help brands turn passive viewers into loyal advocates.
I'm currently documenting this climb from the ground up — one test, one hook, and one story at a time.