About
Hey,
I'm Colton.
I'm a 22-year-old content creator based in Vancouver, and I'm obsessed with the mechanics of attention. My passion lies in the intersection of content marketing and brand strategy, specifically decoding exactly what makes an ad convert and why certain stories go viral.
If I've learned one thing, it's that virality isn't luck — it's a scientific formula that each brand must master through specific hooks, formats, and even camera angles. In 2026, we're in an interest-based economy for content and social media, and if your content isn't getting thousands of views pre-post, there's no interest.
